who & why
Our team brings over 20 years experience building brands, designing product, fundraising, and delivering growth for category-defining technology companies - before they led the pack. We’ve led growth and brokered partnerships for brands such as Spotify, Butterfly Network, Zillow, Peloton, Kiva.org and others. Rolling up our sleeves, we sit with Founders to define and deliver growth plans for companies facing commercial inflection points.
Shannon Cusick founded The Inflection Co because making smart growth decisions is vital - and difficult. With multiple successful exits, she has driven growth at startups across sectors, on both coasts of the US and Europe. With The Inflection Co, Shannon focuses on her passions - wellness, healthtech, and media, often where hardware meets software and data. She advises select, inspiring seed and early stage companies.
Shannon received her Bachelors degree from McGill University in Montreal, earned her MBA from Columbia Business School. She holds 25+ patents related to location and streaming media, and founded JenniCare, the first patient-focused ai care companion. She lives in NYC and Washington, DC, where she can be found pushing herself on a hike, giving into her yoga mat, or making a mess in the kitchen.