who & why
Our team brings over 18 years experience building brands, driving sales, brokering partnerships, designing product, fundraising, and planning expansion for premier technology companies - before they led the pack. We bring experience with category-defining brands such as Spotify, Butterfly Network, Zillow, Peloton, Kiva.org and others. Rolling up our sleeves, we sit with Founders to identify and deploy scalable growth strategies when they face commercial inflection points in their business.
Shannon Cusick founded The Inflection Co because making smart growth decisions is vital - and difficult. With multiple successful exits, she has driven growth at startups across sectors, on both coasts of the US and Europe. With The Inflection Co, Shannon focuses on her passion - healthtech, media, SaaS and marketplace startups - and advises select, inspiring seed and early stage companies.
Shannon received her Bachelors degree from McGill University in Montreal, earned her MBA from Columbia Business School, and holds 25+ patents related to location and streaming media. When not in New York City, she can be found hiking.